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Book description:

Publisher: Includes bibliographical references (p. 158) and index..
Date: 1995.
Place: Lincolnwood, Ill., USA
Edition description:
Includes bibliographical references (p. 158) and index.
Identifiers:
ISBN 10: 0844235164

Number of pages: 163
Language: English

The media handbook

This book describes the following items:

Advertising Media Planning., Mass Media And Business., Marketing Channels.,


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